WORLD CLASS GROWTH

Today’s business customers are more informed, empowered, demanding and busier than ever.  They can research entire markets and conduct their own competitive analysis at the touch of a button.  They have no tolerance for exhaustive solution sales processes that focus on uncovering pain points that they already know about. They also have no appetite for investing their valuable time with sales professionals that believe their role is to deliver a features and benefits product pitch.

To earn a prospective customer’s attention, you must immediately deliver valuable insights that challenge their perception of the status quo and help them see a way to save or make money.  Today’s sales and marketing professionals must be world-class educators.  They must understand the importance of sharing valuable content that drives action, and they must proactively reach out to targeted prospects using multiple channels such as phone, email, video and social.

Digital demand generation strategies that build a stream of inbound leads remain very important, but to achieve predictable and sustained growth, every B2B organization must have a world-class, highly targeted outbound sales development strategy.  80-20 specializes in designing and implementing outbound sales strategies in the form of clear, measurable and scalable play books.

80-20 has a team of highly talented and expertly coached sales professionals that have successfully completed 80-20’s sales training courses and demonstrated an ability to deliver exceptional results. We will only engage if our client delivers exceptional service and value to their customers, with a product or service that is suited to a challenger sales approach.  Most our clients deliver software as a service (SaaS), and we design and execute multi-channel targeted outbound strategies that are commensurate with their ideal customer profile, target accounts and industry sectors.