80-20 Digital Marketing Solutions

Digital marketing, correctly executed and paired with world class sales expertise, is hands down the most effective combination for lead generation any business can hope for. When 80-20 Growth Corp set out to become the gold standard for their clients, they knew it was imperative that their marketing talent had to meet the same high standards that their sales talent does. Enter Rob T. Case.

With endorsements from executives at all major marketing platforms, certifications in all major platform digital marketing disciplines, and thousands following him in the social universe, Rob is a force of nature within the digital marketing landscape. Now as a member of the 80-20 Growth Corp team, Rob presents an opportunity for our clients to radically increase their success through digital marketing excellence. Facebook, Twitter, Instagram, LinkedIN, Bing, Yahoo, Ask, Duck Duck Goose and Google…Rob knows them in and out.

Rob has a long list of accolades stretching back to when he began his career in 1998, but some of his most recent highlights are:

  • Director of Performance for the 2015 Google Search Excellence award winners
  • 1 of 4 judges for the 2014 Google Search Excellence awards
  • Worked at Google in 2013 – 2014 training account executives and account managers in Google Adwords best practices and policies
  • Gave recommendations, supplied strategy and audited marketing accounts for every top Retail and Technology company in North America, as well as a number of large Finance/Insurance companies
  • Created internal auditing systems to identify agency effectiveness on behalf of Google’s customers
  • A Top Contributing Author at SEMRush Blog – 2016

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Services

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Sales Territory Design and Implementation

The importance of designing the optimal segregation of your addressable market cannot be overstated. 80-20 has deep experience in designing sales territories that maximize economic results. We have the analytic and modelling capability to factor in the overarching design of your sales strategy, organizational sales targets, individual commission plans, and CRM design and implementation.

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Sales Target and Commission Plan Formulation

80-20 have deep experience designing commission, bonus and incentive plans that drive optimal behavior and the results that your business need. We have the analytic and modelling capability to design a solution that aligns with your growth goals (e.g. capturing market share versus margin maximization).

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Web Presentation Development & Remote Selling

B2B selling is increasingly competitive; customers have access to a wealth of competitive data at the touch of a button, and they are reluctant to dedicate time to a lengthy sales process. 80-20 are experts at designing concise and compelling web presentations that engage clients, reduce sales cycles, and improve conversion ratios.

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Call Script Design and Training

Whether generating top quality leads or conducting the entire sales process over the phone, the art of phone selling is just as important today as it has ever been. 80-20 trained professionals never sound scripted, but the foundation of their success is a script that delivers the proverbial knockout punch.

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Identifying the Ideal Customer Profile

During this consultation process, 80-20 regularly identifies a new target market, customer profile or an entirely new channel to market for our client. 80-20 has decades of experience consulting with senior executives at the world’s largest organizations and we are experts in matching our client’s value proposition to the right people at the right business.

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Salesforce.com CRM Training

80-20 believes that Salesforce.com is the World’s best sales-driven CRM solution. We have significant experience helping businesses maximize their return on investment in this solution by coaching best practices to sales managers and sales teams.

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Customer Value Proposition Assessment and Creation

It is common for businesses to gravitate to a product/service centric sales approach, resulting in the dreaded list of features and benefits. 80-20 are experts at formulating a customer centric value proposition; one that gets to the heart of the problem that our client is solving and is guaranteed to grab prospects’ attention.

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Sales Strategy Design and Implementation

Great sales results start with an optimal strategic plan. One size fits all? We don’t think so! At 80-20 we ask the right questions and employ decades of international business development experience to build a sales strategy and process that is right for your business.

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